Are you Maximising your Board's Return on Attendance at Conferences?

• The article discusses how to get a good Return on Attendance (ROA) from conferences that board members attend.
• The first step is to decide on the criteria for board attendance at any face-to-face event. This could include factors such as the relevance of the event to the organization, the quality of the speakers, and the opportunity for networking.
• Once the criteria have been established, board members who want to attend a conference need to clearly state their reasons for wanting to go and what they hope to achieve. They should also commit to sharing what they learn at the conference with the rest of the board.
• Board members should also make sure to arrive on time for events and sit near the front of the room. They should also be proactive in networking with other attendees and asking questions.
• After the conference, board members should take some time to summarize their notes and share them with the rest of the board. They should also follow up with any contacts they made at the conference.